Apple Tapback

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With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet.1Shop iPhone

Stunning photos. The fastest chips. Incredible battery life. And iPhone is designed to last, so it holds its value longer. A simple app can transfer your photos, contacts, messages, and more — many of your favorite Android apps will even download automatically. It’s all easier than you think.

With Tapback, you can quickly reply to messages with expressions, like a thumbs up or a heart. To reply to a message with a Tapback, follow these steps: Open a conversation in Messages. Double-tap the message bubble or photo that you want to respond to.

  • It's meant to be an accessibility function, but Back Tap in iOS 14 is an extremely convenient way to launch apps or run Shortcuts. Here's how to use it, and what you can do with it.
  • Apple calls them ‘Tapbacks.’ This is similar to adding a reaction on Slack, Messenger, Instagram direct message, etc. Now that you have an idea about emoji Tapbacks in iMessage let me quickly show you how to use it. How to Respond to an iMessage with Expressions; How to Change the Emoji Reaction Tapback on iMessage.


Portrait mode lets you take beautiful shots with dramatic depth of field, then get creative by blurring the background as much as you like. iPhone 12 and iPhone 12 Pro also have Night mode on the Wide, Ultra Wide, and TrueDepth cameras, and they’re better than ever at capturing incredible low‑light shots. They both record 4K HDR video with Dolby Vision, too.

Apple-designed chips

The fastest, most advanced smartphone chips ever.

Apple-designed chips

Apple-designed chips are years ahead of the competition and deliver performance you can’t get with any other smartphone. We also design the operating system. So everything works together beautifully — not just now, but for years to come, with new features and security updates that help keep your iPhone in top form.


FaceTime and Messages give you new ways to
stay in touch.


Messages lets you give a thumbs‑up with a quick Tapback, create Memoji, pay a friend for cab fare, and more. And every iMessage is encrypted end‑to‑end to protect your privacy. FaceTime lets you video chat 31 friends at once — you can even use your Memoji and capture Live Photos. You can keep using apps like WeChat and Facebook Messenger, too.

App Store


Our editors curate millions of free and paid apps to help you find your next favorite. When you download an app, it should work as promised. We carefully review each app and require developers to follow strict guidelines on privacy, design, and business models. We also bring you stories about developers and their apps, with tips to get the most out of them.



Privacy is built in.


Apple messages tapback

iPhone is designed to protect your privacy. Every iPhone comes with secure facial or fingerprint authentication. With Apple Pay, your card number is never stored on your device or on Apple servers — and when you pay it’s never shared by Apple with merchants. And you decide whether apps can access your photos, contacts, and location. The list goes on.


If you have a friend with an iPhone, you’ve probably noticed how much easier everything feels. Want to pair new AirPods with your iPhone? It’s a simple one‑tap setup. Want to share photos, videos, or contacts with friends nearby? AirDrop lists their names onscreen, so you can easily choose with a tap.


More recovered and renewable materials.


We are always looking for new ways to conserve materials. Whether it’s responsibly sourcing wood fiber for our packaging, using 100% recycled tin in the solder of the main logic board, or inventing a robot to recover materials traditional recyclers can’t. And since reuse is the best form of recycling, most of the devices returned through Apple Trade In are passed on to new owners.


Water resistance2, aluminum or stainless steel, and superstrong glass make iPhone incredibly durable. And with automatic iOS updates, you get new features and security enhancements that help your iPhone run beautifully and hold its value longer than other smartphones.

Move to iOS app

Your photos. Your contacts. You’re good.

Move to iOS app

The Move to iOS app securely transfers the stuff you care about — contacts, messages, photos, videos, mail accounts, calendars, and more — from your Android phone to your iPhone. Download the app on your Android phone to migrate your things in just a few steps.


Real help is just a call, chat, or tweet away.


Whether you want to know more about switching or get a hand setting up your new iPhone, we’ve got real people ready to help. You can call a Specialist, chat online, visit an Apple Store, or connect with us via the Apple Support app or @AppleSupport on Twitter.

Trade In

Trade in your current device for credit towards a new iPhone.1 To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.

Apple Store

Pick your carrier. Choose your plan. All that stuff.

Apple Store

Apple Specialists can activate your new iPhone with the carrier of your choice. And they can help you with things like keeping the stuff you care about from your old phone and getting your new iPhone up and running. You’ll also find Today at Apple programs that teach you how to get even more out of your iPhone.

Compare iPhone Models

Compare all iPhone models
  • 6.1” or 6.7”
    Super Retina
    XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories


  • 5.4” or 6.1”
    Super Retina
    XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Compatible with
    MagSafe accessories
  • 6.1”
    Liquid Retina HD display3
  • 4G LTE cellular4
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Not Applicable
  • 4.7”
    Retina HD display
  • 4G LTE cellular4
  • A13 Bionic chip
  • Single-camera system
  • Not Applicable
  • Not Applicable

Why Apple is the
place to buy your iPhone.

We can turn your device into credit towards a new iPhone.1

Fast, free, no‑contact delivery.

Apple Tapback

Apple Card

Pay for your iPhone over time, interest‑free. And get 3% Daily Cash back.

Get the Specialist help you need.

Easily transfer data and set up your iPhone.

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Get 1 year of Apple TV+ free when you buy an iPhone.5

© Provided by Business Insider The Apple Watch allows you to receive text messages, and send new texts in a few different ways. AP
  • You can read, respond to, and send new text messages directly on your Apple Watch.
  • Message response options on an Apple Watch include dictation, emojis, and preset replies.
  • You can check messages as they come in on your Apple Watch by simply raising your wrist when you feel a tap.
  • Visit Business Insider's Tech Reference library for more stories.

One of the most convenient features of an Apple Watch is being able to check text messages and other notifications from your iPhone by simply lifting your wrist when you feel a soft tap.

Once you read a message, you can shoot over a quick response right from your Apple Watch, though for anything longer you'll probably want to take out your iPhone and text the traditional way.

Here's how it's done.

How to read text messages on your Apple Watch

1. Raise your wrist as soon as the message comes in.

2. If you don't see the message immediately, swipe down on the Watch face to check your notifications. Any unread messages will appear here.

3. To see a message you've already opened, press the Digital Crown to see all of your apps, then tap the Messages icon (bright green with a white chat bubble).

© Abigail Abesamis/Business Insider Press the Digital Crown and tap the green Messages icon. Abigail Abesamis/Business Insider

4. You can also open Messages using the Dock. Press the side button and use your finger or the Digital Crown to scroll through your most recently used apps.

5.If Do Not Disturb is turned on, all incoming messages will be muted and you'll need to check your iPhone for text message notifications.

How to reply to text messages on your Apple Watch

When you scroll to the end of the message or thread, you'll have a number of options for how to reply.

Dictate a text message

You can dictate a text reply by tapping the microphone icon, speaking into it, and noting any punctuation if desired. Tap Send when you're finished.

© Abigail Abesamis/Business Insider Press send when you're done dictating the message. Abigail Abesamis/Business Insider

If you prefer to send audio messages with this function or would like to have both options available, open the Watch app for iPhone. In the My Watch tab, tap Messages, then Dictated Messages, and select Transcript (the default option), Audio, or Transcript or Audio.

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Send a custom reply with Scribble

You can also send a custom reply by using Scribble, a feature you can write on an Apple Watch face with.

First, tap the icon with the finger pointing to a line of dots.

© Abigail Abesamis/Business Insider To use Scribble, tap the icon with a finger pointing to a line of dots. Abigail Abesamis/Business Insider

Then use your finger to write out letters, words, numbers, and punctuation – which the watch will turn into text.

You can turn the Digital Crown to edit a letter or choose predictive text to complete your word. Tap Send when you're finished writing your message.

Send an emoji

You can send an emoji by tapping on the smiley face icon.

Then, simply tap on your desired emoji to send it. Your most frequently used emojis will appear at the top of the menu.

© Abigail Abesamis/Business Insider Select your emoji. Abigail Abesamis/Business Insider

Send a preset reply

Use a preset reply (like 'OK' or 'On my way') by scrolling past the circular icons for other types of replies. Tap the desired reply to send.

© Abigail Abesamis/Business Insider Scroll down to select preset replies. Abigail Abesamis/Business Insider

Apple Messages Tapback

You can also create your own preset reply on the Watch app for iPhone. Tap the My Watch tab, then Messages, then Default Replies. Tap on a default reply to change it, or tap Edit to remove a default reply or change the order in which it will appear in the scroll.

Respond with a tapback

Finally, you can respond with a tapback (an in-line response to a particular text message) by double tapping the desired message and selecting your response (a heart, a thumbs up, a thumbs down, etc.).

How to send a new text message on Apple Watch

1. Open the Messages app.

2. Firmly press on the display until you feel a soft tap, then tap New Message.

© Abigail Abesamis/Business Insider Tap new message to create a message. Abigail Abesamis/Business Insider

3. Tap Add Contact and choose from the list of recent contacts that appears, tap the Contacts button to view more contacts, or tap the Keypad button to enter a phone number.

What does tapback mean on imessage

Apple Tapback 2019

© Abgail Abesamis/Business Insider Choose your contact and create the message. Abgail Abesamis/Business Insider

4. Create your message using any of the methods outlined above, then tap Send when finished.

Related coverage from Tech Reference:

Apple Tapback Meaning

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